Our Philosophy (Why We Do It)
Inspired by the lineage of strong women that came before us, we create to empower women around the world, in all walks of life, to feel their best. Each piece is thoughtfully designed by women for women to ensure comfort, inspire confidence, and deliver glamour without compromise. Our belief is that we feel our best when we look our best and that clothes should not inhibit our ambitions, but should support and strengthen us along the journey.
In 2018, we launched GIGI C Sport, expanding our mission to take our customer further on their journey. GIGI C has always been invested in merging function with flawless designs and we believe that begins with health and wellness as a state of mind, body and spirit. Whether you are just beginning your fitness journey or are a seasoned professional, think of us as a trusted confidant to celebrate your wins and share some necessary cheat days with along the way. We relate to how active and busy your days can be, which is why we introduced athletic pieces to keep you stylish, comfortable, and strengthened throughout. Our unique scuba fabric technology and bonded jersey makes for durable and flexible fits to last from a casual walk to your local pressed juice shop to your most intense workout, all while looking effortlessly chic.
Whether you are hopping on a red eye flight to Dubai after a business dinner, swimming the beaches of Bora Bora before a yoga session, or grabbing lunch with a friend after climbing Runyon Canyon—our versatile designs seamlessly support you location to location and can be easily worn day to night with your favorite blazer and boots. Though we live in the moment, we have your future in mind. Our classic silhouettes and high quality fabric stand the test of time and can be passed down generation to generation like the clothes of our mothers’ and grandmothers’ that inspired us.
We have been fortunate to visit some of the most beautiful and exotic locales with incredible scenery which we have reflected in our vibrant color palettes and sculptural details. We hope that putting these special characteristics into our pieces gives you the same sense of wanderlust each time you wear them and the confidence to take the world by storm. We all deserve to take a chance on our dreams and to look good and feel confident doing it. GIGI C pieces make women feel beautiful and powerful at the beach, on the go, and everywhere in between.