GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it.
Born and raised in Southern California, Gigi grew up on the water and is an avid boater, wakeboarder, and swimmer. Unable to find quality swimwear that could keep up with her active lifestyle and still reflect her personal taste, she decided to take matters into her own hands.Together with Tina—a former clothing designer and swimsuit model—Gigi began deconstructing and cutting up her old swimsuits and refashioning them into chic styles that evolved into the brand’s signature aesthetic: clean lines, architectural shapes, and crisp, laser-cut details. Tina and Gigi also referenced Tina’s modeling photos for inspiration by redesigning the classic styles she wore with fresh modern twists.
Since its launch in 2017, GIGI C has become a go-to brand for women seeking glamorous designs without sacrificing comfort and functionality. Made from high quality luxurious European fabrics, each style goes through a rigorous fit process in the company’s Los Angeles design studio and is tested by Gigi to ensure unique style, glamorous lines, and durability. In 2019, GIGI C expanded into activewear with GIGI C Sport. The collection’s combination of high performance support and contemporary styles provide a seamless transition from the gym to beyond.
The debut collection offers a range of chic separates and one-pieces that showcase the brand’s signature aesthetic: clean lines, architectural shapes, and crisp, laser-cut details. A bold palette of solid black, white, red, and blue draws focus to the sleek silhouettes and intricate details, including hand-braided accents, inverted pleats and wrap-around silhouettes. Expert design features, such as luxury seam finishes and adjustable closures, give each piece support and structure, while luxurious, lightweight fabrics ensure a smooth, supple feel that accentuate the body.
Achieving the perfect fit is Gigi and Tina’s priority. GIGI C Bikinis are all perfectly contoured, comfortable and functional. Each style goes through a rigorous fit process in the company’s
Los Angeles design studio and is carefully refined over a series of fittings. The patterns are then cut and sewn with expert precision. Before designs are put into final production, they are tested by Gigi to ensure their unique style, glamorous lines and durability. This commitment to style and the highest quality extends to every step of the manufacturing process, with in-house Quality Control overseeing and inspecting each phase of production to ensure all pieces are perfected before they ever hit the beach.
GIGI C is sold online at gigicbikinis.com, where customers can view the entire collection, or shop the looks featured on the brand’s Instagram feed.